According to a report from Oslobodjenje, Philip Morris International has launched its heated tobacco product, IQOS ILUMA, in the market of Bosnia and Herzegovina.
This product utilizes the SMARTCORE INDUCTION SYSTEM™, a cutting-edge heating technology that eliminates the need for blades and cleaning.
The new IQOS ILUMA device will be available for purchase starting November 10th at IQOS stores. Currently, 36.2% of PMI’s net income comes from the sales of smokeless products in 82 markets worldwide.
The company estimates that approximately 27.4 million smokers have started using IQOS since its launch in 2014, of which around 19.7 million have successfully quit smoking permanently. The company aims to have smoke-free alternatives available in 100 markets by 2025, with net revenue from smoke-free products accounting for over two-thirds by 2030.