BAT Celebrating One Year Anniversary of glo™ Smokeless Product


British American Tobacco Bulgaria celebrated the one-year anniversary of its smokeless product glo™ with events in Sofia, Plovdiv, and Varna.

According to a report by Trud on November 12th, British American Tobacco Bulgaria organized simultaneous celebration events in the cities of Sofia, Plovdiv, and Varna to commemorate the one-year anniversary of the launch of their smokeless product, glo™.

Over the past 12 months, the company has launched its latest smokeless devices as well as a smokeless product line called veo™, which is based on the Louie Boshi tea plant. Additionally, new generation products such as glo™ HYPER AIR and limited edition Hyper X2 City Lights were unveiled at the event.

Mira Malekova, CEO of British American Tobacco Bulgaria, stated, “We are dedicated to protecting consumer health while reducing the impact on the environment by offering lower-risk alternatives to smoking.

The event was attended by several renowned figures in the industry, featuring special exhibition segments and an award ceremony for glo™ devices. Additionally, there was a celebration cake to mark the “birthday” of the glo™ smokeless device.

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