SKE Emerges as Fastest-growing Brand in UK for 2023
SKE, a brand under Sikary, has achieved remarkable success in the UK e-cigarette market, with sales growing over 1000 times in the past year, making it the third largest e-cigarette brand in the region, according to the latest Nielsen IQ data in September. The top two brands in the UK market are Elfbar and Lost Mary, but the fastest-growing brand is SKE.
On August 25th, Yinghe Technology, the parent company of Sikary, released their financial report for the first half of 2023, showcasing impressive performance for SKE. In the first half of the year, Sikary’s revenue exceeded 1.4 billion yuan, with a staggering year-on-year growth of 1477.33%. This accounted for 29.8% of Yinghe Technology’s total revenue for the first half of the year.
SKE has gained immense popularity in the UK and European markets, largely due to its highly sought-after product, the SKE Crystal Bar. This product has become famous in the UK for its use of crystal material, vibrant gradient colors, and a wide range of flavors. The SKE Crystal Bar has even made a unique mark in the e-cigarette industry by introducing the exclusive “Crystal” series. The brand has also intensified its focus on environmental conservation and the protection of young people, making it a fundamental requirement and responsibility. SKE has sponsored high-profile sporting events in Saudi Arabia, showcasing the brand’s innovative thinking and commitment to surpassing expectations.
In the e-cigarette market in the UK, there is competition and substitution between SKE and Elfbar. Due to Elfbar’s e-liquid exceeding the standard, over 70% of supermarkets in the UK removed Elfbar’s products from their shelves, leading to a rapid increase in sales of SKE Crystal Bar.
The future of disposable e-cigarettes in the UK remains uncertain as the government plans to propose a new tobacco and e-cigarette bill in December. This new bill will impose stricter regulations on e-cigarettes and may involve taxing e-cigarettes. If a ban on disposable products is enforced in the UK, many Chinese e-cigarette brands will have to undergo transformation, presenting both challenges and opportunities for the entire Chinese e-cigarette industry.
Overall, SKE’s remarkable achievements in the United Kingdom are a testament to its exceptional performance and its ability to adapt to challenges and opportunities in the e-cigarette industry.