Protecting Youth: USC Receives $20 Million for Tobacco Regulation Research

 

USC researchers Adam Leventhal and Caryn Lerman have received $20 million to study tobacco regulation and protect young people.

According to a report from news-medical, Professors Adam Leventhal and Caryn Lerman from the University of Southern California have been granted $20 million in research funding. The purpose of this funding is to provide regulatory guidance to authorities regarding tobacco and its marketing practices, with a particular focus on safeguarding the youth population.

 

The Tobacco Centers of Regulatory Science (TCORS) at the University of Southern California is collaborating with the U.S. Food and Drug Administration (FDA), the National Cancer Institute, and the National Institutes of Health (NIH) to conduct research on tobacco regulation. This partnership is one of seven projects in the United States that have received joint funding.

 

The University of Southern California’s Center for Tobacco Regulatory Science will undertake new research topics using federal funding, focusing on a range of non-traditional tobacco products and their use and marketing among young people. These products include e-cigarettes and various gum and nicotine candy products promoted in the market.

 

The main responsibility of this center is to provide the FDA with rigorous evidence regarding the increasing variety of tobacco products and the trend of young people using them.

 

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