The Rapid Growth of E-Cigarettes in the UK
E-cigarette becomes UK’s fastest-growing grocery, prompting government measures against youth usage; global sales projected to reach $1.15 billion by 2023.
According to data released by The Grocer and market research company Nielsen in 2023, the fastest-growing grocery item in the UK is e-cigarettes, surpassing cigars, tobacco, and cigarettes.
Earlier, British Prime Minister Rishi Sunak also called for measures to be taken by the government regarding the use of e-cigarettes by teenagers. According to data from the U.S. Food and Drug Administration (FDA), over 3.6 million middle and high school students across the United States used e-cigarettes in 2018.
According to data shared by NIQ and The Grocer, the value sales of e-cigarette products in the UK have seen a significant increase. Market experts predict that e-cigarette sales are expected to reach $1.15 billion by 2023. Among them, the Lost Mary brand is the most popular e-cigarette product.
Marye, the e-cigarette brand, has experienced a remarkable surge in sales, surpassing £310 million (approximately $400 million) in 2022. This achievement positions it as one of the fastest-growing grocery items in the United Kingdom. In addition to impressive sales figures, NIQ, the company behind Marye, has announced a significant increase in e-cigarette sales. This indicates a growing trend among consumers who are increasingly opting to purchase these electronic alternatives to traditional cigarettes.
However, as more research uncovers the real threats posed by e-cigarette products, many countries are striving to ban their usage. Euro News reports that the UK government is planning to follow the example set by the Scottish government in restricting the use of e-cigarettes among young people. European Union member states are also announcing significant crackdowns on e-cigarette products, such as Ireland. Meanwhile, some other countries have already prohibited the use of e-cigarettes.
 Fastest Growing UK Grocery is Now Vapes—With Over $1 Billion in Value Sales
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